tag:blogger.com,1999:blog-32202893.post3119937395417968561..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Final Thoughts On Black Friday - Cyber Monday (Soon To Be Called Mobile Monday)Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-48299655892726349412013-12-03T11:04:55.556-08:002013-12-03T11:04:55.556-08:00There's the Seth Godins and Gary Vaynerchuks o...There's the Seth Godins and Gary Vaynerchuks of the world, obviously.<br /><br />But I think it goes deeper than that. When it comes to devices, think what Apple does with design, compared to, say, Microsoft. That's a story. Or think what Google conveys with "Don't Be Evil", regardless whether they are evil or not. They are telling a story. In other words, what do you stand for? It can't be great value at great prices, everybody does that. What do you stand for? Then how do you communicate what you stand for? That's your story.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-19240547067604433562013-12-03T02:47:01.429-08:002013-12-03T02:47:01.429-08:00I understand merchandise (we can see the effect th...I understand merchandise (we can see the effect that focus on this has had on our business in the last year), and customer service (ditto) - but where do we go to enhance storytelling? Who wrote the book on that one?Anonymoushttps://www.blogger.com/profile/00118038481905937635noreply@blogger.com