tag:blogger.com,1999:blog-32202893.post2306680891946081993..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Multichannel Marketing And MerchantsUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-59395772014393999792007-06-15T15:54:00.000-07:002007-06-15T15:54:00.000-07:00Catalogers and online businesses inevitably move o...Catalogers and online businesses inevitably move offline because there are at least eight offline customers for every online customer.<BR/><BR/>Even though we constantly hear about the success of online retailing, it is just a tiny fraction of total retail business.<BR/><BR/>Look at my old company, Nordstrom. You're talking about a business that does 7.0 billion dollars in stores and 0.5 billion online.<BR/><BR/>At some point, a catalog/online business saturates the market of potential catalog/online buyers. Dell has accomplished that. The only way they're going to grow in a meaningful way is to speak to a new audience, a retail audience.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-57541929726258476982007-06-15T14:59:00.000-07:002007-06-15T14:59:00.000-07:00Kevin,Excellent post. 2007 is very different from ...Kevin,<BR/>Excellent post. 2007 is very different from 2005. But to tie into an earlier post, why is Dell moving to Walmart/retailers? What is your opinion of Epicenter opening in Delaware in 2008? Despite all the success at online, why do you think online and catalogs push still to have a physical presence despite the overhead and risks involved? Is it simply the impulse buying at a mall has more of an effect, something online hasn't been able to generate? Or do you believe other factors are at play?<BR/>KAnonymousnoreply@blogger.com