tag:blogger.com,1999:blog-32202893.post2203305895527609734..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Fetzer's Footwear: TestingUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-32202893.post-33087454789488513552010-07-04T20:57:35.678-07:002010-07-04T20:57:35.678-07:00Thank you Derek and SKUism!Thank you Derek and SKUism!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-5883690115488924112010-07-04T07:50:20.501-07:002010-07-04T07:50:20.501-07:00Take-away #1: Great merchandise reigns supreme - a...Take-away #1: Great merchandise reigns supreme - as always. <br /><br />Take-away #2: Entertainment is secondary, but still important. Best old products are amusing enough for new customers; top-notch new products must be at the forefront when targeting existing base. For both, "storyselling" is key - via copy, visual merchandising, photography, positioning, branding, etc.SKUismhttp://www.twitter.com/SKUismnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-46547758246540188562010-05-24T15:40:29.001-07:002010-05-24T15:40:29.001-07:00"It is really hard to create four different s..."It is really hard to create four different stories surrounding the reason why a customer should purchase a blu-ray DVD player, then test how the four different stories resonate with the customer. "<br /><br />Thanks Kevin, this one really resonated with me.<br /><br />"often represent a point-in-time outcome that isn't easily replicated."<br /><br />How does one ensure that all of the underlying assumptions have been taken into account? If I didn't read your blog I would have missed this idea - which surely must be unforgivable for someone calling themselves a marketer.derek.newmannoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-20960888449909189352010-05-21T03:43:48.963-07:002010-05-21T03:43:48.963-07:00I've heard the red/green button case over and ...I've heard the red/green button case over and over again. Yes, things like this are not without merit, but for excellent testing capablities choose an MVT system that is capable of continual testing, user segmentation and one that hooks into analytics, adwords, and your own product set. This is where the real benefits will come.IntelligentMVThttp://www.intelligentmvt.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-30740431710205462922010-05-21T02:13:53.099-07:002010-05-21T02:13:53.099-07:00All of the other testing ideas is presenting great...All of the other testing ideas is presenting great merchandise in a way that resonates with the customer. I agree that it is really hard to create different stories about customer perception.kids footwearhttp://www.giantstrides.org.uknoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-23263256312793684722010-05-20T19:33:44.989-07:002010-05-20T19:33:44.989-07:00This is a breath of fresh air. Quite frankly I'...This is a breath of fresh air. Quite frankly I'm tired of hearing about case studies where etailers find red buttons convert better than blue. We need to focus on value adding, not gimmicks.Justin Palmerhttp://www.palmerwebmarketing.com/blog/noreply@blogger.com