tag:blogger.com,1999:blog-32202893.post1929536017222465159..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Web Visits And Lifetime Value And Data MiningUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-2239798651859556882009-02-24T06:31:00.000-08:002009-02-24T06:31:00.000-08:00Every movement has a resistance!Every movement has a resistance!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-49193393345912955372009-02-24T05:01:00.000-08:002009-02-24T05:01:00.000-08:00Yes, Recency of Visit - any kind of Visit - is pre...Yes, Recency of Visit - any kind of Visit - is predictive of likelihood to visit again.<BR/><BR/>This is why people testing "shopping cart abandonment discount" e-mails should be using null control groups - you have to determine what % would have come back and bought anyway without the e-mail if you want to maximize profit.<BR/><BR/>On the other hand, if your work performance is not measured at all, or is measured just on Sales rather than Profit, don't bother with the above - it's just more work, right?<BR/><BR/>Some day, some boss *will* care. So you might as well explore some of these ideas before that day.Anonymousnoreply@blogger.com