tag:blogger.com,1999:blog-32202893.post1771250590967169875..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Can A Catalog Brand Survive As An E-Commerce Pure-Play?Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-36440269202032403942008-08-08T06:23:00.000-07:002008-08-08T06:23:00.000-07:00A catalog is really nothing more than an expensive...A catalog is really nothing more than an expensive targeted ad, delivered via the mailbox.<BR/><BR/>So the question for an online startup is to determine if the target audience is receptive to that form of advertising? If so, have at it. But if the online startup enjoys customers in their 20s who are social networking fans, a catalog is not going to offer the best strategy.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-57226153290130104442008-08-08T04:56:00.000-07:002008-08-08T04:56:00.000-07:00Interesting data and guidelines. Your survey assu...Interesting data and guidelines. Your survey assumed that a brand had a catalog and was considering eliminating it. What would be the consequences? My question is for a start-up trying to decide whether to develop a catalog business. What are the characteristics of businesses that really need a catalog to thrive (vs. an online store) and why?<BR/><BR/>BTW, tremendously useful and throught-provoking site. I found it this morning and have been poking around.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-77173007247294652502008-04-30T11:20:00.000-07:002008-04-30T11:20:00.000-07:00This the right way to proceed with the customers i...This the right way to proceed with the customers in order to get the customer survey very good. We have to inform them that this is a <A HREF="http://www.addsurveys.com" REL="nofollow">customer survey</A> and we don’t need any personal information just we need feedback.Unknownhttps://www.blogger.com/profile/15559371995857112552noreply@blogger.com