tag:blogger.com,1999:blog-32202893.post123211476526640777..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Lands' End E-Mail Marketing Contact StrategyUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32202893.post-75049320585257004342008-11-26T07:31:00.000-08:002008-11-26T07:31:00.000-08:00All e-mails were read in my Outlook preview window...All e-mails were read in my Outlook preview window, and then were moved into my Lands' End e-mail contact strategy folder.<BR/><BR/>I agree that LE has been a great company, my favorite of all the companies I've worked for.<BR/><BR/>Sometimes, we just need to re-organize our work in order to see it differently --- in this case, simply reading the headers in succession tells an interesting tale!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-40608546877049152252008-11-26T05:36:00.000-08:002008-11-26T05:36:00.000-08:00Kevin,Were you opening these emails? Wondering if ...Kevin,<BR/><BR/>Were you opening these emails? Wondering if they have business rules around using the same offer (in this case free shipping)in new communications if someone appears to have responded to it? Not justifying...just curious.<BR/><BR/>A little surprised that there is only one gift giving suggestion email after the 7 Nov holiday season announcement. <BR/><BR/>Had you purchased something from LE for someone other than yourself? Every email except one appears to target men.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-12412585214167432112008-11-26T04:24:00.000-08:002008-11-26T04:24:00.000-08:00great post.LE is a great company, and I am a longt...great post.<BR/><BR/>LE is a great company, and I am a longtime LE customer, both individual and LE biz outfitters.<BR/><BR/>but... <BR/><BR/>if you encountered a person (vs. a brand) gibbering like this, with this frequency, and this recurring obsession on making sure the listener knows about free shipping, heck, you'd wonder if that person had just been released from a mental health institution.<BR/><BR/>going beyond LE's email approach: why can't brands speak like people? why <I>don't</I> they?<BR/><BR/>alan<BR/><BR/><A HREF="http://www.rimmkaufman.com/rkgblog" REL="nofollow">rkgblog</A><BR/><BR/>PS did you hear LE is/was offering free shipping?rimm-kaufmanhttps://www.blogger.com/profile/11537242246745655184noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-60835516537361614912008-11-26T04:21:00.000-08:002008-11-26T04:21:00.000-08:00This comment has been removed by the author.rimm-kaufmanhttps://www.blogger.com/profile/11537242246745655184noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-76068136746996495722008-11-25T23:40:00.000-08:002008-11-25T23:40:00.000-08:00Seems like every 3rd emails is a Free Shipping end...Seems like every 3rd emails is a Free Shipping ends today email. I can't believe this is good for trust building. It's like a permanent Going Out of Business sign in the window - pretty soon it is expected.Unknownhttps://www.blogger.com/profile/11674865933839066685noreply@blogger.com