tag:blogger.com,1999:blog-32202893.post115984973134060956..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Does Homepage Design Influence Net Sales?Unknownnoreply@blogger.comBlogger8125tag:blogger.com,1999:blog-32202893.post-22272414272003023922012-10-10T05:07:01.007-07:002012-10-10T05:07:01.007-07:00The contest is free and open for everyone.The contest is free and open for everyone.johnsmithhttp://www.amkayproducts.com/disposable-adult-diapers.htmlnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-48995119493700956222011-11-22T22:08:54.754-08:002011-11-22T22:08:54.754-08:00There is a creative tension that occurs in homepag...There is a creative tension that occurs in homepage design. Businesses must constantly balance the need to sell merchandise with the desire to communicate emotional aspects of the brand.<br /><a href="http://www.revitadermcream.org/" rel="nofollow">Revitaderm Cream</a><br /><a href="http://www.perfect-radiance.com/" rel="nofollow">Perfect Radiance</a>cheleymooore121https://www.blogger.com/profile/17763013366848323314noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-81999191967071824512011-08-31T05:03:44.229-07:002011-08-31T05:03:44.229-07:00I should use facts that are more quantifiable than...I should use facts that are more quantifiable than just my opinion. Doing that work would be worthy of writing an entire book about the topic.RevitaDermhttp://www.revita-derm.com/noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-74767487018859959882011-06-20T08:44:57.630-07:002011-06-20T08:44:57.630-07:00WOW.. Its a great information ... great article......WOW.. Its a great information ... great article... keep working on it.. thanks for it.Buy Medicinehttp://www.mycarepharmacy.com/noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-9912954191091062402011-03-22T23:48:05.408-07:002011-03-22T23:48:05.408-07:00Your post is pretty illuminating and practical,I c...Your post is pretty illuminating and practical,I completely agree with the above comment. Thanks for the sharing.Will you share more about it? I just want to know more.You are very talented.I guess, this site would be my farorite one. Thank you again!!!jessieedenhttp://www.popsmell.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1160588438939048522006-10-11T10:40:00.000-07:002006-10-11T10:40:00.000-07:00Alan, you couldn't be more correct --- the data is...Alan, you couldn't be more correct --- the data is frequently self-reported and errant. I made the assumption that everybody over-states their results at approximately the same rate, regardless of selling/hybrid/branding strategy.<BR/><BR/>On the second point, I agree with you, I should use facts that are more quantifiable than just my opinion. Doing that work would be worthy of writing an entire book about the topic ... hmmmm!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1160560779747719692006-10-11T02:59:00.000-07:002006-10-11T02:59:00.000-07:00Hi Kevin --Two observations:[1] I believe the IR c...Hi Kevin --<BR/><BR/>Two observations:<BR/><BR/>[1] I believe the IR conversion data are self-reported and not audited. I'm familar with a few cases where retailers are on the list due to their own inflation of numbers. Now, to change your result, one would have to argue these 'errors' aren't random -- that selling / branding / hybrid had as a group different proclivities to report to IR acurately. Don't know if that is the case, but I take IR data with a big grain of salt.<BR/><BR/>[2] Your results depend critically on how you assign retailers to the bins, which could be subjective. I'd give additional hard criteria (eg percentage of above-the-fold homepage pixels devote to branding messages and images, vs. percentage of pixels devote to selling messages) on how you made the B/H/S decision, as well as provide your three lists.<BR/><BR/>Neat stuff, pulling observations from very thin potentially very noisy data.<BR/><BR/>Alan <BR/><A HREF="http://www.rimmkaufman.com/rkgblog" REL="nofollow">rkgblog</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1159973753426637242006-10-04T07:55:00.000-07:002006-10-04T07:55:00.000-07:00Thanks for your comments, I'm glad you enjoyed the...Thanks for your comments, I'm glad you enjoyed the discussion.<BR/><BR/>As you point out, there are many different ways users arrive at a site. On my site, I have two very different audiences. One arrives at specific permalinks via RSS/Atom feeds, the other audience bookmarks the homepage, and visits via their browser. E-Commerce businesses have the same dynamics. In a perfect world, how the homepage is merchandised and creatively executed should be dependent upon the audience visiting the page.Anonymousnoreply@blogger.com