tag:blogger.com,1999:blog-32202893.post115751346301933838..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Is Email Really A Customer Retention Tool?Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-1157516509405184252006-09-05T21:21:00.000-07:002006-09-05T21:21:00.000-07:00Yup, my wife and I sure have passed along an email...Yup, my wife and I sure have passed along an email that featured the music video from Ok-Go, proving your point!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1157514906123780602006-09-05T20:55:00.000-07:002006-09-05T20:55:00.000-07:00I meant "saw," not "say," in the above post. I'm g...I meant "saw," not "say," in the above post. I'm going to bed ...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1157514786299104052006-09-05T20:53:00.000-07:002006-09-05T20:53:00.000-07:00Well done. But remember that in addition to retent...Well done. But remember that in addition to retention, email is also an acquisition strategy. Although pass-along rates aren't huge for most newsletters, each of us can probably think of an instance where we said something like this in a "tell-a-friend" form: "I say this and thought of you. It's a good company, and here's a product you've mentioned wanting to buy."<BR/><BR/>It's another small way that opt-in email can move the needle for an online retailer.Anonymousnoreply@blogger.com