A-Commerce

A quote from the Twitterati ...

Benedict Evans

@benedictevans

Idle observation: this year 60% of sales on Amazon will be made by third parties, where Amazon itself did not set the price.

It's time we separated terms.

• E-Commerce is the old-school stuff (20-25 years old) that most of our readers manage on a daily basis.
• A-Commerce is something altogether different ... it's the ecosystem Amazon created,

In E-Commerce, you theoretically have a direct relationship with your customer.

In A-Commerce, you are an intermediary stepping between Amazon and an Amazon Customer.

Either strategy can work ... but make no mistake, these are two fully separate marketing / business channels. Your ability to guide your business into the future is fully dependent upon understanding the distinction between the two channels.