November 05, 2017

Cyber Monday

Yup, it's coming again ... and the trade journalists are absolutely frothing at the mouth. Cyber Monday is a big deal for them, because they maximize clicks around the fake holiday, and that means they bank ad dollars.

I recently analyzed a business.
  • Three year Black Friday - Cyber Monday trend = +10% per year. Average discount = 30%.
  • Three year November 1 - December 31 trend = 0% change. Average discount = 20%.
Do you know what that means?

It means that capitalizing on the "Cyber Monday" opportunity caused the company to lose money. They shifted sales into the Black Friday / Cyber Monday window and gave up 10% of sales for no good reason.

Please do what is right for your business.


Memorial Day Weekend

There's the obvious reason why we "celebrate" Memorial Day. And then there's the secondary outcome ... an unofficial ...