Demand Per Full Email, or DPFE

Merchandise or Channels?

1x Existing Buyers

Dear Catalog CEOs: We Have Nothing New To Say

A Month Of Groupon Subject Line Headers


Three For Two

Dear Catalog CEOs: Comp Segment

Five Questions To Ask The Experts At NEMOA

The Little Guy

Hard Decisions: A Vendor Summit

Dear Catalog CEOs: Smaller Page Counts

How Do You Deal With The Organic Percentage?

How Organic Demand Plays Out

Dear Catalog CEOs: How You Over-Circulate

Gliebers Dresses: The Connecticut Mail Order Association Fall Conference