Disconnect: Loyal Customers vs. Organic Percentage

Nordstrom Free Shipping, Boston, September. Meet With Me!

Dear Catalog CEOs: Puppies

New Rules of Catalog Marketing

A Great Predictive Metric: "Power"

Value Grids and Lifetime Value

Dear Catalog CEOs: Do You Hear The Limb Cracking?

Assumptions Matter!


Two For One

Dear Catalog CEOs: Spending Money Online


The Job Description

Dear Catalog CEOs: Knowns And Unknowns

Customer Metrics Are Stuck

Measuring The Unmeasurable: Facebook, Twitter, Loyalty