When this post was written, the Coach homepage featured a zippy tune from Mandy Moore ("I Could Break Your Heart Any Day Of The Week) coupled with a brief video featuring shoes.
I've mentioned how e-commerce is likely to evolve ... becoming a hybrid of e-commerce, social, mobile, and media, with heavy emphasis on media. This is an example where media begins to become the dominant point of view.
Again, I'm not saying these strategies work or do not work. Instead, I'm asking you to think about how these strategies apply to the businesses that you manage.
Think Amazon is innovative? Read this and tell me what you think ( click here ).
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...