Recently, I discussed the use of SpyFu for analyzing the online marketing spend of businesses. Alan indicates that the information is probably not reliable, stating ...
"We've found little correlation between our client's actual PPC spend and the numbers reported by SpyFu. For the sites we checked, SpyFu was off, sometimes by an order of magnitude, for small ($10k/month), medium ($100k/month), and large ($500k/month) advertisers. A neat idea, but needs better accuracy."
One of the great things about blogging is that folks can point out flaws in the work others do. And when folks do it in an honorable way, everybody benefits.
Alan and team have built a great business --- please check his team out.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Going Back to 2016
Way back in 2016, I gave a series of presentations about Customer Acquisition. As I've told you before, the audiences HATED the presenta...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...
-
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
How about using KeywordSpy? - This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business. It offers Free trials.
ReplyDeleteKeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.
It also has a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.
Can also give Keywordspy a try. KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. - http://www.keywordspy.com
ReplyDelete