Kevin Hillstrom: MineThatData: Hillstrom's Unified Commerce Ecosystem

January 23, 2013

Hillstrom's Unified Commerce Ecosystem

Thought you might like to see a new presentation titled "Hillstrom's Unified Commerce Ecosystem". The presentation builds upon the Judy/Jennifer/Jasmine framework, linking existing and emerging marketing channels with big data, omnichannel, and many other trends that folks are talking about.

If you prefer, I have a link to a PDF of the presentation ... click here to retrieve the presentation ... print the fourth page, an image of the Unified Commerce Ecosystem.

I anticipate presenting this information at numerous conferences in 2013 - demand is expected to be high. If you're a conference organizer, contact me by clicking here.

Time for your thoughts. What is missing? What did I say that resonated with you? What did I say that you believe is completely wrong?

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

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