Hillstrom's 2011 Almanac: Still Relevant!

You probably already have your copy of Hillstrom's 2011 Almanac, right?

If you don't, well, here's the good news ... the factoids and comments for the first five months of the year are still relevant!

The Almanac has 365 factoids, comments, tips, or criticisms that can help you navigate the challenges we face in 2011.

Give the Almanac a try!

• Print, $14.95 for 170+ pages of marketing and analytics fun!
• Kindle, just $7.95 for a veritable plethora of digital enjoyment!

Get Your Almanac Before 2011 Begins!

Seems like now is as good a time as any to secure your copy of Hillstrom's 2011 Almanac.  Honestly, you don't want to order the book in April and miss out on daily tidbits for three or four months, do you?

Pick you version!

• Paperback at Amazon.com, $14.95.
• Kindle at Amazon.com, $7.95.
• Nook at Barnes & Noble, $7.95.

The Perfect Gift For Cyber Monday: Hillstrom's 2011 Almanac

Are you looking to buy something that provides hundreds of thousands (or millions) of dollars of profit opportunity?

And are you looking to buy it at full price, eschewing the free shipping and 40% off Cyber Monday offers that destroy corporate profitability?

Then Hillstrom's 2011 Almanac is for you!  You get one tip per day, 365 in all, tips that can be used to improve business performance tomorrow!

Print Version Via Amazon.com:  $14.95

Digital Version Via Kindle:  $7.95

Digital Version Via B&N Nook:  $7.95

Knowledge you'll gain?  Priceless!

And if you aren't going to buy it, at least tweet about it to your followers!!

Hillstrom's 2011 Almanac: PRINT VERSION IS AVAILABLE!!!

Take advantage of Black Friday by picking up your copy of Hillstrom's 2011 Almanac!!

The print version of the book is now available on Amazon.com!!!!  Click here to take a peek, and to buy the book on Amazon.  The print price is $14.95.


A digital version is available for $7.95.

• Amazon Kindle, click here.
• Barnes & Noble Nook, click here.

Three samples are available for your browsing pleasure.

• Sample #1.
• Sample #2.
• Sample #3.

You get 365 tips to improve your marketing, analytics, and leadership programs, one tip per day for each day during 2011.  How do you beat that?


Purchase the print version today, and you'll have your book in time for the all-important Cyber Monday e-commerce holiday.  And Hillstrom's 2011 Almanac makes a perfect stocking stuffer!

Hillstrom's 2011 Almanac: Digital Versions Are Available!!

Are you looking for the perfect Cyber Monday gift?

How about Hillstrom's 2011 Almanac?

You get 365 practical tips for improving business tomorrow morning, I mean, how do you beat that?

And this isn't going to cost you the $750,000 you'll spend with your favorite Management Consulting firm.  You'll pay a far more reasonable price for great information!

The book is now available in two digital formats.

The Barnes & Noble Nook version is available for $7.95.

The Kindle version is available for $7.95 as well.  Let me know if you cannot download it, the book appears to be ready for distribution.

The print version, via Amazon.com, will be available in the next 2-7 days, and will cost you just $14.95.

The print version, via Createspace, is now available for $14.95.  Personally, I'd hold out for the release of the Amazon version, as you are likely to receive it faster (and you can add an item and get free shipping).

It's time to get your 2011 Almanac, be ready for 2011 with 365 marketing, analytics, and leadership tips!

Hillstrom's 2011 Almanac ... Sample #3

Here's a third sample from the upcoming book "Hillstrom's 2011 Almanac".

July 3

You’ll never read about boring marketing tactics!

Nobody wants to read about how Blair Corporation increased sales by 3% by doing a better job of placing catalogs in outgoing package shipments.

Lots of people want to read about how virtual currency will change the way users play games on Facebook, regardless whether any real currency changes hands or not.

In no way is virtual currency unimportant.  It’s certainly important!

But it is just as important that you execute a boring tactic that generates real sales, and real profit, regardless whether anybody in the vendor community actually talks about the boring tactic or not!

Hillstrom's 2011 Almanac ... Sample #2

Here's another sample from the upcoming book "Hillstrom's 2011 Almanac."

May 17

Now that you have the trade area for each store, record the information in your customer database.

Migrate the following segmentation attributes to your web analytics platform:

• Visitors who do not live in a store trade area.
• Visitors who live in one retail store trade area.
• Visitors who live in zip codes that are part of 2+ store trade areas.

Analyze the living daylights out of this.  Customers/visitors who are saturated by retail stores behave different than do customers/visitors who do not live near a retail store.

Hillstrom's 2011 Almanac ... Sample #1

Here's a sample tidbit/observation from the new book, available soon:

May 3

If you want to measure the incremental value that Facebook delivers to your business, give regression analysis a try.

Pull purchase data for all customers who placed at least one order in the past twelve months ending March 31.  Here are the variables.

• Recency, Months Since Last Purchase.
• Number of Orders, Past 12 Months.
• Number of Orders, 13+ Months Ago.
• Number of Channels Purchased From.
• Number of Merchandise Divisions Purchased From.
• 1 if Customer is a Facebook Fan, 0 Otherwise.

Pull demand spent by customers in this audience during April.  Run a Regression Analysis.

• April Demand is the Dependent Variable.
• The Variables above are Independent Variables.

Look at the coefficient for being a Facebook Fan.

• If is isn't significant, then being a Fan results in no incremental value.
• If the coefficient is negative, then being a Facebook fan hurt the business.
• If the coefficient is positive, then multiply the value of the coefficient by the number of customers who are a Facebook Fan.  This multiplication yields the incremental dollar value provided by Facebook. 
• Example:  Coefficient = $0.50.  Customers = 1,000.  Incremental Value = $0.50 * 1,000 = $500.

Hillstrom's 2011 Almanac ... A New Book!

We're going to do something very different this year.

My new book is called "Hillstrom's 2011 Almanac".  The subtitle is "Restoring sanity to marketing, analytics, and leadership with 365 facts, opinions, and ideas to immediately improve business results."

This book is going to have themes that you are familiar with, but it isn't like my prior books.  What you are going to get is one tip, one methodology, one idea, per day, for 365 consecutive days.  You can read the book from start-to-finish in a few hours, or you can leave the book on your desk at work, and read one tip every day during 2011.


Why am I doing this?  Good question.  In September, I spent a few days posting a series on Twitter called "For/Against".  I would publish a tweet about something I was not in favor of, then I would follow that up with a tweet about something I was in favor of.


I'd blast a dozen of these things each day on Twitter.  After doing this for three days, MineThatData Nation rebelled.  About 5% of my followers left.  Criticism came from Europe, Canada, the United States, Male, Female, Business Analyst, Web Analyst, Vendors, Vice Presidents, you name it!  You see, folks felt like they were being spammed.


One particularly lucid follower suggested that I publish one fact per day.  She mentioned that it was important for readers to be able to absorb information, and that anything more than one tweet per day resulted in losing the ability to absorb information.


Ding.  We have an idea for a book!


This 174 page text has one tip per day.  Some of the tips are truly short 'tweets'.  Some of the tips are essays.


You will not find complex math in this book.  The book should be accessible to marketers, analysts, and leaders.


You won't find a lot of "order" to this book.  This is a bit of a different experiment, in the model of the chaos you'll find on Twitter.  There will be periods of time where I follow the same topic for twenty days.  There will be a periods of time where information will seem a bit chaotic.


The book will be available on Amazon.com, $14.95 for paperback, $7.95 for the Kindle version.  If you've been looking for a reason to buy an iPad, this is your reason ... download the Kindle app for the iPad and read the book!


In the next few weeks, prior to the release of the book, I will print a few of the daily tips, so that you get an idea of what you'll get when you buy the book.