Chicos and Gliebers Dresses

Ok, here's the direct quote from a Gliebers Dresses article on July 4:

• Dr. Gene Feldman: On our YouTube channel, I envision Colbie Caillat singing an acoustic version of "Brighter Than The Sun".  Except, everybody in this video is wearing Gliebers Dresses.  Think of all of the new customers we'd acquire, the brand exposure?

Now, watch the TV commercial (also available on YouTube) from Chicos, published on YouTube on August 13.  See if you recognize the song (hint, it's 'Brighter Than The Sun' by Colbie Calliat).

I know, it takes some planning to pull things off quickly in the real world, but it is fun to dream about the connection, isn't it?

Blue Nile, Chicos, PetSmart and NASCAR

A few tidbits from recent investor conference calls, courtesy of 123Jump.

At Blue Nile, management states that it measures market productivity by summing sales in a market (San Francisco), and dividing sales by the number of people living in the market. In markets like San Francisco, they claim to generate $2.00 sales per person. In rural markets, they claim to drive maybe $0.30 per person.

At Chicos, management discussed a change in advertising strategy, yet another one that benefits compiled databases, and spells doom for television and magazines. A quote, "the company was not able to quantify any real positive effect from television advertising". Management also states that coupons are the number one driver of sales for the company.

At PetSmart, the business generated 5.5% EBIT on sales of just over $3 billion dollars, through nine months. Management stated that they spend 2.4% of sales on marketing. That sounds small until you realize that, though nine months, the total is over $60 million dollars.

Ever wonder if NASCAR is a cash cow? International Motorsports, which owns many of the tracks NASCAR races at, earned $182.4 million in operating income on net sales of $544.9 million, through nine fiscal months. My goodness. How do I get a job there? That's simply stunning.