tag:blogger.com,1999:blog-32202893.post9194777189316527688..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Digital Profiles: What Data Do You Need?Unknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-80536705177433467282010-02-10T14:43:47.353-08:002010-02-10T14:43:47.353-08:00Yup, you're going to sum demand and orders and...Yup, you're going to sum demand and orders and items and then create indicators for anything you wish to create indicators for (or sum demand).<br /><br />The customer who had 2 orders for $125 each has $250 demand in her row ... the customer with one order for $160 has $160 demand in her row.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-63969680734029612602010-02-10T14:10:12.074-08:002010-02-10T14:10:12.074-08:00>> with one row per customer
Hi Kevin,
I l...>> with one row per customer<br /><br />Hi Kevin,<br /><br />I look forward to this series of posts.<br /><br />How do we deal with a customer who has purchased multiple times in the last 12 months? Compress all of their orders onto one row?derek.newmannoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1378622786936179712010-02-10T12:21:54.365-08:002010-02-10T12:21:54.365-08:00Thank you for commenting!Thank you for commenting!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-35678807516688994592010-02-09T07:13:09.912-08:002010-02-09T07:13:09.912-08:00Great list of things to start compiling Kevin. It&...Great list of things to start compiling Kevin. It's easy to do, and even the "little guys and gals" can do this to start building their own demographic data.<br /><br />This is so important to make sure your message is reaching the right audience. Once you find out your largest group or most profitable group is likely over age 50, or are young college students, you can really fine tune the message.<br /><br />Miss the mark by appealing to the wrong group, and you risk alienating your most profitable loyal supporters.Rob Mangiaficohttp://www.lexiconn.com/blog/noreply@blogger.com