tag:blogger.com,1999:blog-32202893.post8650066230048072945..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Television And Multichannel ForensicsUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-4567973795381429912007-06-25T12:04:00.000-07:002007-06-25T12:04:00.000-07:00Thanks for the comments everybody.So, what do you ...Thanks for the comments everybody.<BR/><BR/>So, what do you think causes fewer folks to watch television, after accounting for the "DVR" effect?<BR/><BR/>Is it the quality of programming, or is it a shift in attention to the internet, or something else?MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-67356402653842103182007-06-25T10:07:00.000-07:002007-06-25T10:07:00.000-07:00VCR technology has been around for decades -- but ...VCR technology has been around for decades -- but not DVR. And the latter is the real reason why behavior has changed. <BR/><BR/>The greater convenience of the DVR relative to the VCR is what enabled viewing habits to change so dramatically.<BR/><BR/>Jeff: I suspect you and your wife are in the minority if you "hit the brakes" and re-watch ads. <BR/><BR/>I also suspect that fewer people that anticipated are skipping thru the ads. Why? Because I'm probably not alone in forgetting that I'm watching something recorded, and not live, when viewing something on the DVR.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-66824282197644655272007-06-23T11:52:00.000-07:002007-06-23T11:52:00.000-07:00Kevin,Interesting post. My wife and I are not avid...Kevin,<BR/>Interesting post. My wife and I are not avid tv watchers, but there are certain shows we will watch--some on non-commercial cable, others on the USA/FX networks. If we miss one epsisode of a show, it isn't end of the world, nor do we feel need for dvr. We don't rush to get home or send kids off to bed just to catch our show. There are enough reruns or on demand we will catch another time.<BR/>Our kids aren't allowed to "watch tv"--they either pick a specific show like Heros or they watch a movie and they don't have patience for a commercial and will flip to a music channel--they must get that from my wife and I as we will flip to a sports station or go do a chore during commercials.<BR/>Only time we ever watch commercials is the Superbowl when we are expecting them to be good(last year they were horrible). <BR/>Point is, I've heard the complaint about DVR and how corporate sponsors are trying to prevent commercial skipping or even the big 3 networks from putting more shows on demand. I've also seen Macy's drop significant newspaper ad coverage in favor or tv, and it hasn't worked. I've seen popup ads in internet increase, although my own personal feeling and ones I've observed in others around me is resentment at having to clear the @#$# popups to get to the article. <BR/>However, the women in my house jump to the sunday circulars every week. The latest catalog or magazine ad is oohed and ahhed at coffee breaks. People at the grocery stores or restaurants still use coupons from the paper or ones they've searched for on the net. <BR/>So really---print ads whether in magazine or newspaper or as a catalog have not gone away. <BR/>It isn't so much the quality of the tv, as people still talk around water cooler about Sopranos, and Lost, or teens about heros, American Idol, Amazing Race, etc. even if they are watching them on demand or on the net. <BR/>The question becomes, how do you use the highest reaching mediums to market when everyone is skipping the commercials and cursing the popups?<BR/><BR/>KAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-65174354763642220112007-06-23T11:33:00.000-07:002007-06-23T11:33:00.000-07:00Thanks for posting on a topic that needs to be exa...Thanks for posting on a topic that needs to be examined. I have personally never met anyone who has gotten a DVR and not reported that it had fundamentally changed their viewing habits -- and indeed their leisure time in general!<BR/><BR/>Fast-forwarding through commercials does mean that you have the power to hit the brakes if you see an ad you'd like to catch. My wife and I have done this twice, and both times it has been for an Apple ad (or ad series).<BR/><BR/>The first is the very funny John Hodgeman "I'm a Mac / I'm a PC" series. Julie and I will stop, rewind and watch those, sometimes twice. <I>that's</I> engagement.<BR/><BR/>The other series is the recent iPhone ads. I was able to recognize the ad from the quickly-advancing frames (kudos to the Apple ad agency for making everything so recognizably product-against-black). I had been raving to her about the phone. She couldn't understand my excitement. After seeing one of the ads she was <B>hooked</B>.<BR/><BR/>This was all possible because of the time-shifting capability of the DVR.thelarchhttps://www.blogger.com/profile/03138739455060321896noreply@blogger.com