tag:blogger.com,1999:blog-32202893.post8124148637092183142..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: EventsUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32202893.post-89631453184195253852011-07-08T17:07:18.154-07:002011-07-08T17:07:18.154-07:00Everybody should be open enough to testing ideas l...Everybody should be open enough to testing ideas like yours, right?MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-31340800280123008722011-07-08T13:24:06.385-07:002011-07-08T13:24:06.385-07:00Interesting post and a neat concept. I'm havin...Interesting post and a neat concept. I'm having a hard time coming up with a single example of a unique event, from any retailer, that is something I expect and look forward to each year. They all blend into a sea of endless discounts where only the day and the reason for the sale change. <br /><br />As for an idea, how about continuing to buck the "never discount new merchandise" thinking and holding a one-day (or 12 hour, or 4 hour) sale at the start of each new season, on just the new products. Drive immediate demand and generate instant customer reviews versus waiting for new products to slowly gain traction.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-84965979010590917432011-07-07T06:19:33.458-07:002011-07-07T06:19:33.458-07:00Can't argue with those numbers :)Can't argue with those numbers :)Dayne Shudahttp://ghostblogwriters.com/noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-36898140578390351912011-07-07T06:10:32.229-07:002011-07-07T06:10:32.229-07:00Sure, they take sales away from other times of the...Sure, they take sales away from other times of the year.<br /><br />The important thing is to measure the incremental benefit. If you look at an event like Cyber Monday, that takes away enough sales from the two weeks before/after to mess things up, coupled with a discount, and you sometimes make less profit.<br /><br />In the case I cite, we lost maybe $20,000,000 in sales in the two weeks before/after the event, but made $200,000,000 or more in the weekend the event started and following days ... so even on sale, the math was wildly positive.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-42893620745835186702011-07-07T04:32:38.058-07:002011-07-07T04:32:38.058-07:00I like events for all the reasons you mention: tra...I like events for all the reasons you mention: tradition, fun, etc., but don't events take sales away from other parts of the year? Events like Black Friday that may take away sales you would receive later?<br /><br />I agree with you. I just always find your insight valuable.Dayne Shudahttp://ghostblogwriters.com/noreply@blogger.com