tag:blogger.com,1999:blog-32202893.post7940788737336159116..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Consulting Project Focus Is ChangingUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-4422174370520242792008-12-08T13:20:00.000-08:002008-12-08T13:20:00.000-08:00Smaller businesses and startups are likely to acqu...Smaller businesses and startups are likely to acquire new customers without organic assistance.<BR/><BR/>Bigger companies have some newbies that are organic.<BR/><BR/>Organic really comes into play when an established company (Amazon as an example) is able to generate sales without really doing anything. Apple might be another example ... you buy an iPod/iPhone because your friends have an iPod/iPhone.<BR/><BR/>Non-ubiquitous brands have this phenomenon as well, just not as great as at Amazon/Apple.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-68752743756258615532008-12-08T12:15:00.000-08:002008-12-08T12:15:00.000-08:00Good post, Kevin. This is an interesting framework...Good post, Kevin. This is an interesting framework that seems to take the perspective of the marketing effort/cost required to produce a sale.<BR/><BR/>The question of the Organic group is likely one of attribution. This has always been a problem for direct marketers: which customer touchpoint gets credit for the purchase?<BR/><BR/>Are there any cases where an Organic Customer would not originally have been influenced by one of the other methods (ie. Coupons/offers, advertising, search/algorithm, or social/word-of-mouth)?Chris Gowardhttps://www.blogger.com/profile/10295288548070435879noreply@blogger.com