tag:blogger.com,1999:blog-32202893.post7803067635813389055..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: More On The Neiman Marcus BlogUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-70018853554450515082007-10-19T06:15:00.000-07:002007-10-19T06:15:00.000-07:00That is true for many catalogers. Still other cat...That is true for many catalogers. Still other catalogers have many customers age 50 to 80.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-26423344749427446092007-10-16T15:09:00.000-07:002007-10-16T15:09:00.000-07:00"Many of my catalog clients work with average ages..."Many of my catalog clients work with average ages of between 38 - 50 & most often female." Is it true?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-12379772401888540822007-09-21T05:32:00.000-07:002007-09-21T05:32:00.000-07:00At first pass, my head tells me retail blogging wo...At first pass, my head tells me retail blogging would work for & appeal to the 20 + 30 somethings out there. Experience tells me otherwise. Many of my catalog clients work with average ages of between 38 - 50 & most often female. This group of customer appears to respond extraordinarily well when an attempt to make a deeper with them is offered. Short stories contests, feedback sections & most recently blogging. While participation rates are still growing, I believe this is a wonderful opportunity to gain valuable feedback for marketing & merchandising like you pointed out. The other side of that coin is the positive customer reaction. Allowing the customer to feel empowered and a part of the future direction of a brand they care about... sounds like a great way to deepen the relationships to me.<BR/><BR/>One last point: With consumers today surfing blogs and review sites before shopping anywhere new, a corporate blog with positive feedback indexed high in their initial search will lead to higher initial conversion, right? It's 5am, I hope that all made sense :)Anonymousnoreply@blogger.com