tag:blogger.com,1999:blog-32202893.post771839771711831995..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: MineThatData Traffic AnalysisUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-74902294959423741922007-07-24T18:15:00.000-07:002007-07-24T18:15:00.000-07:00We'd have to ask Feedburner how they deal with the...We'd have to ask Feedburner how they deal with the issues you discuss. I watch my Feedburner log files --- and I can see where they are de-duping various RSS requests.<BR/><BR/>At Nordstrom, we did have to deal with the challenges you outline.<BR/><BR/>We linked multiple e-mail addresses to cookies across multiple computers via a many-to-many relationship.<BR/><BR/>Then, we linked e-mail/cookies to individuals at a specific name/address (also a many-to-many relationship).<BR/><BR/>Then, we linked individuals to households (many-to-one relationship).<BR/><BR/>Then, we analyzed the business, for the most part, at a household level.<BR/><BR/>It may not have been the best merge logic available, but it was better than 90% of the things our competitors were doing.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-45281877270740024252007-07-24T16:12:00.000-07:002007-07-24T16:12:00.000-07:00Kevin,Might I state something that is overlooked?S...Kevin,<BR/>Might I state something that is overlooked?<BR/>Same user, different access points. I would venture to guess that your "loyalists" may be logging in from minimum 2 locations(work and home). Others might even travel and pick you up "on the road".<BR/>Also, how is IP determined if visitors come from different hotspots(starbucks or an airport)?<BR/>That is when I wonder how well we can really track user trends/patterns without more invasive means besides cookies--i.e. spyware.<BR/>How did you account for this in your previous experience?<BR/>KAnonymousnoreply@blogger.com