tag:blogger.com,1999:blog-32202893.post7491759228329459207..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: A Month Of Groupon Subject Line HeadersUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-83891112061408157282011-09-23T02:59:42.433-07:002011-09-23T02:59:42.433-07:00I would testing including the city in the subject ...I would testing including the city in the subject line. I would test being even more generic than some of these subject lines (73% Off Car Service vs. 73% Off Oil Change). It seems like generic works for them so why not test being more generic to see if it helps or hinders sales.Dayne Shudahttp://dayneshuda.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-31948346150044220762011-09-22T09:01:52.134-07:002011-09-22T09:01:52.134-07:00This is a classic example of "doing the same ...This is a classic example of "doing the same thing over and over and expecting a better result" . . . and we all know that is the definition of insanity.Don Libeyhttp://www.libey.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-35094763308280975032011-09-22T07:32:21.260-07:002011-09-22T07:32:21.260-07:00Subject line personalization - they collect names ...Subject line personalization - they collect names at sign up<br /><br />Possibly try putting the event/service first so customers can immediately identify what the discount is about? They all look the same with the discount first. <br /><br />In terms of mitigating the revenue lose as relevancy increases - I think more relevant messages *should* eventually result in higher revenues, more repeat customers and better AOV. However, testing everything for each segment would help.<br /><br />I have limited experience, so I'm interested to hear what others have in mind...Anonymousnoreply@blogger.com