tag:blogger.com,1999:blog-32202893.post7269212977255815082..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: This Woman Follows Me Everywhere I Go On The InternetUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-80332396773183041812012-01-23T07:07:38.608-08:002012-01-23T07:07:38.608-08:00Didn't you just make a blanket damnation of Hi...Didn't you just make a blanket damnation of HiPPOs?!!!!!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-48028328512780865442012-01-23T01:37:40.447-08:002012-01-23T01:37:40.447-08:00Hi Kevin, this is a bit of blanket damnation of re...Hi Kevin, this is a bit of blanket damnation of remarketing!<br /><br />I agree that excessively stalking customers across the web is damaging to customer relationships - perhaps misguided intentions or simple naiveté leads to the 'spray and pray' technique.<br /><br />Google and others provide sophisticated controls to create a more nuanced approach - limiting impressions, conditions and rules for display - this takes quite a bit of effort setting up.<br /><br />In a traditional direct marketing company where 'new media' approaches have to be done under the radar from the HiPPOs, remarketing is one of the few approaches that provide a return on investment.<br /><br />NickNick Piercyhttp://www.davidnieper.co.uknoreply@blogger.com