tag:blogger.com,1999:blog-32202893.post6993780809591899310..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: E-Mail Campaign Management And DataUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-26982517629255162602007-08-21T12:10:00.000-07:002007-08-21T12:10:00.000-07:00Anna, good comments. Those are attributes that I ...Anna, good comments. Those are attributes that I omitted, thanks for adding them!!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-67839572484956368192007-08-21T11:08:00.000-07:002007-08-21T11:08:00.000-07:00For a lot of online & dot-com companies, they have...For a lot of online & dot-com companies, they have behavioral data beyond purchase history that they can use to segment- such as login behavior, member activity, or special activities based on their kind of business. Using these to segment can push the clicks/opens up even more. <BR/><BR/>Thanks for the writeup- interesting read!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-18157931375780874222007-08-14T22:38:00.000-07:002007-08-14T22:38:00.000-07:00The folks at retailemail.blogspot.com do a good jo...The folks at retailemail.blogspot.com do a good job of tracking open rates, click-through rates and conversion rates by industry.<BR/><BR/>In my industry, you're lucky if six or seven percent of the customers who receive the e-mail actually choose to visit the website to browse (a twenty percent open rate times a thirty percent click-through rate).<BR/><BR/>So you could triple that rate, and you still only get one in five people to visit the website.<BR/><BR/>Worse, once the customer gets to the website, only three or four percent will buy something.<BR/><BR/>The beauty of e-mail is that it is essentially free.<BR/><BR/>Thre drawback is that it is essentially free, which lowers the desire of folks to work hard at targeting. In catalog, when you pay a buck to mail a catalog, you really work hard on the targeting side of the equation.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-170780550459729262007-08-14T17:27:00.000-07:002007-08-14T17:27:00.000-07:00Thanks for sharing your ideas on email marketing. ...Thanks for sharing your ideas on email marketing. Email marketing to an existing customer base can achieve great results from targetting based on customer needs. These go beyond demographics and clickstream tracking. When we really begin to understand why our customer is interested in our product, and we can track that to an individual customer, we can offer that person an extremely relevant email, at the right time. <BR/><BR/>Only by truly understanding customer needs can we move into exceptional response rates.<BR/><BR/>From your experience, Kevin, what do you find are "best practice" rates for email campaigns?Anonymousnoreply@blogger.com