tag:blogger.com,1999:blog-32202893.post6505991973772596909..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: From Conversion Rates To Repurchase RatesUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-43397317857347692232009-08-05T08:40:35.534-07:002009-08-05T08:40:35.534-07:00I don't disagree with much of what you said .....I don't disagree with much of what you said ... that's why it will take me a month or two to get from conversion rate to repurchase rate to demand to profit measured in a simulation environment.<br /><br />In baseball, the methodology was available for everybody else to use ... and once other started to use the methodology, the competitive advantage was gone. That's where I'll head with this ... there is a methodology that, if used, will yield better results (until others begin to use it). The methodology will be explained here in August & September. Maybe folks will find it interesting, maybe folks will not find it interesting, we'll see!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-68154670666899908782009-08-05T05:53:10.758-07:002009-08-05T05:53:10.758-07:00At some point you still have to tie back to profit...At some point you still have to tie back to profit in order to really maximize the business. Ultimately profit is what matters. <br /><br />In practical terms there are still a lot of questions. First, this is different than baseball since we aren't buying individual tactics that no other team can use. In other words, if we hit something that works, everyone else can use it as well (same player). Am I missing something? <br /><br />Second, if I focus on repurchase rate, how do I actually optimize my site. I'm guessing that PPC visitors have a lower repurchase rate. Frankly, I can't lower my spend there, since these are profitable (for some, very profitable) customers. Maybe I find that Twitter sends visitors with a high repurchase rate. Or email. It's still difficult to really affect this number without a million tests that look very much like tests to increase conversion rate. <br /><br />Make sense? Personally, I'll start tracking this and try to determine how my decisions would be different from decisions to maximize conversion rates. I'll let you know if I find anything earth-shattering. Just don't tell the other teams . . . <br /><br />JayJay Allennoreply@blogger.com