tag:blogger.com,1999:blog-32202893.post5548860625745034609..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Career Opportunities And Perceived ValueUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-44301639704373667382008-03-15T18:31:00.000-07:002008-03-15T18:31:00.000-07:00And I spent my entire career at big companies ...And I spent my entire career at big companies ...MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-61062943179218332802008-03-15T18:20:00.000-07:002008-03-15T18:20:00.000-07:00The most valued database marketers and web analyti...The most valued database marketers and web analytics professionals I've ever met were with small companies. These scrappy retailers -- privately held, not surprisingly -- were able to build their analytical tools and processes from the ground up. They had no legacy database issues to deal with. They didn't face the sysiphean task of wising up their CEOs to the value of CRM. And these professionals were revered for the results they delivered. They were also somewhat stalled in their careers, because until larger companies with deeper pockets wise up, these colleagues were forced to settle with earning their niche market employers big slices of relatively small pies.<BR/><BR/>Will the major, publicly traded players ever wake up? Not a chance, in almost all cases. Instead, they'll eventually be out-competed into has-been status, and the smaller companies will grow to take their places. Only then will these skills be valued. Until then, their abilities are a little like being a skilled yodeler in a church choir. Impressive when done with friends, perhaps, but wasted talent back at the office.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-5513836316778871282008-03-14T23:16:00.000-07:002008-03-14T23:16:00.000-07:00In a publicly traded company, the CEOs job is to i...In a publicly traded company, the CEOs job is to increase shareholder value and to do the will of the Board of Directors.<BR/><BR/>So one might consider the theoretical question ... would it be better for this person to know more about customers than anybody else, or would it be better for this person to know how to increase shareholder value or do the will of the Board of Directors?<BR/><BR/>The blogosphere might argue that by knowing the customer well, shareholder value happens as a consequence. All fun, in theory.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1561374978127626382008-03-14T16:09:00.000-07:002008-03-14T16:09:00.000-07:00It seems to me that the individual who understands...It seems to me that the individual who understands the behavior and psychology of the company's present and future customers rivals the value of the CEO. And that is the skilled analyst.<BR/><BR/>Wait a minute. Shouldn't the CEO know more about his customers than anyone else?dmcghttps://www.blogger.com/profile/02848109396803298279noreply@blogger.com