tag:blogger.com,1999:blog-32202893.post5034626691891127419..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: The Lifetime Value Of The Customer Who Writes Product Reviews On Your SiteUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-91802068248687230152008-08-07T11:52:00.000-07:002008-08-07T11:52:00.000-07:00Thanks for the feedback!Thanks for the feedback!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-10576456130944088142008-08-07T01:53:00.000-07:002008-08-07T01:53:00.000-07:00An interesting question, but how about we look at ...An interesting question, but how about we look at it from the acquisition angle - <B>how do we recruit more valuable customers like Elmer?</B><BR/><BR/>Adding an incentive for people who review our products (prize draw, future spend discount, etc). If a campaign was not already underway I would recommend an email campaign to contact customers a few weeks after they have recieved their item, inviting them to review their purchased product.<BR/><BR/>I absolutely agree with Glenn when he mentions about focus groups - these customers are so valuable, we should make them feel as such. Invitiations to focus groups, perhaps even product selections. If a loyalty programme is in place, introducing an elite tier for the Elmers out there would aid in both retention and recruitment. Featuring our top reviewers in our other channels (with permissions obtained of course), may also help make them feel valued.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-72555137678346470392008-08-06T06:37:00.000-07:002008-08-06T06:37:00.000-07:00First, I believe all reviewers, pro and con, ought...First, I believe all reviewers, pro and con, ought to receive a thank you e-mail from the company. If the review is negative, perhaps the company should seek additional feedback. This feedback could be used, for example, to clarify product manuals.<BR/><BR/>Second, someone who is a serial commenter could become a greater source of feedback by being invited to focus groups or asked to beta test new products.Glennhttps://www.blogger.com/profile/06293122622336230795noreply@blogger.com