tag:blogger.com,1999:blog-32202893.post5008179365315409134..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Hawking Shopping Cart AbandonmentUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32202893.post-88273409985947693522007-10-25T07:00:00.000-07:002007-10-25T07:00:00.000-07:00Providing discounts for cart abandoners encourages...Providing discounts for cart abandoners encourages cart abandonment. This is the wrong incentive.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-87043009500518479232007-10-25T01:06:00.000-07:002007-10-25T01:06:00.000-07:00In the situation you site, you wouldn't analyze th...In the situation you site, you wouldn't analyze that customer ... or better, you'd analyze those customers separately.<BR/><BR/>In other words, customers are split into two groups ... those you identify, and those you cannot identify, and you analyze them separately.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-88842369450557133702007-10-24T08:50:00.000-07:002007-10-24T08:50:00.000-07:00Hey Kevin,If a unique visitor comes to a site, doe...Hey Kevin,<BR/><BR/>If a unique visitor comes to a site, does not purchase or register and leaves no identifying information besides cookie data how are you tying an offline sale to that unique visitor?<BR/><BR/>Thanks,<BR/>-Alex<BR/>www.alexlcohen.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-27020664047640408682007-10-24T08:11:00.000-07:002007-10-24T08:11:00.000-07:00If you have a unique visitor who visited the site ...If you have a unique visitor who visited the site in, say, September, then you do the following:<BR/><BR/>1) Sum all dollars spent by that user via the telephone during September.<BR/><BR/>2) Sum all dollars spent by that user via the website during September.<BR/><BR/>3) Sum all dollars spent by that user via retail stores during September.<BR/><BR/>Once done, you simply sum (1) (2) (3) for all unique visitors in September, and divide by the number of unique visitors in September. The end result is the metric I mentioned in the post!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-15673826518189144962007-10-24T08:05:00.000-07:002007-10-24T08:05:00.000-07:00Hi Kevin,How are you calculating Catalog Demand an...Hi Kevin,<BR/><BR/>How are you calculating Catalog Demand and and Online Demand?<BR/><BR/>-AlexAnonymousnoreply@blogger.com