tag:blogger.com,1999:blog-32202893.post491302609789576474..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Blog Content Test: Short-Term Popularity vs. Long-Term SuccessUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-32202893.post-72636076066873670872011-04-16T23:52:47.374-07:002011-04-16T23:52:47.374-07:00An important point implicit in this article is mea...An important point implicit in this article is measuring the right metric-focusing on profit, not pageviews.<br /><br />At my company we recently went from measuring some factors correlated to profit to being able to directly measure profit, and some of our recommendations changed quite a bit!Satvikhttps://www.blogger.com/profile/00248796344873084638noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-56508501275331654342011-04-16T04:58:42.198-07:002011-04-16T04:58:42.198-07:00Kevin, as a former database marketing analyst i ca...Kevin, as a former database marketing analyst i can appreciate your findings. However as someone who is starting out blogging, patience is needed. I feel like i'm just shooting bullets every which way and watching the results, tweaking, then shooting again and more tweaking. Patience patience. :)Annie Andrehttp://www.annieandre.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-67478303667038824632011-04-16T04:57:20.788-07:002011-04-16T04:57:20.788-07:00This comment has been removed by the author.Le Neko Noirhttps://www.blogger.com/profile/16882221632936041146noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-79712861214607004882011-04-15T10:03:27.737-07:002011-04-15T10:03:27.737-07:00Anthony --- the word of mouth number varies ... is...Anthony --- the word of mouth number varies ... is 15% this spring, it varies between 0% and 50% at some times. Average ... 15%. For me, word-of-mouth leads convert at a low rate, those folks don't have a relationship with me. Blog followers, folks that have been with me for 4-5 years, those folks convert at a higher level.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-18153773505572298412011-04-15T03:22:48.261-07:002011-04-15T03:22:48.261-07:00Hi Kevin,
Thanks! This insight is very useful (tr...Hi Kevin,<br /><br />Thanks! This insight is very useful (trade-off between long/short term paybacks and efforts). As it is easy to lose sight of, especially when using blogs/writing/social media online for the largest part of your marketing, and when the effort up-front can seem futile at times.<br /><br />I'm also curious about the word-of-mouth figure. In your experience, would that be an accurate and consistent relative figure?<br /><br />Great to see you're getting payback from your books.<br />AnthonyAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-24970019735689004592011-04-14T20:35:04.708-07:002011-04-14T20:35:04.708-07:00I've found the same thing on my blog - simple,...I've found the same thing on my blog - simple, linkbait-y list posts can drive traffic, but the substantial, analytical posts get high-quality inquiries.<br /><br />One thing I've started doing is using a piece of software called Optify (http://www.optify.net), which does an IP lookup, and then looks up that company on D&B (or Hoovers). Now I can see which organizations are visiting my site, and which posts are driving traffic that can turn into great opportunities. It roughly lets you value the quality of your visitors, not just the quantity.<br /><br />(Obviously, if someone is surfing the web from home or traveling it doesn't work, but no analytics system is perfect.)Matt Ghttp://grattisfaction.comnoreply@blogger.com