tag:blogger.com,1999:blog-32202893.post4750787733139163083..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Dear Catalog CEOs: Lifetime Value of a New ItemUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-32202893.post-75921124839217157922010-11-30T12:49:44.172-08:002010-11-30T12:49:44.172-08:00Before online existed I worked at a mail order spe...Before online existed I worked at a mail order specialist running their acquisition campaigns for a collectibles company and LTV was the key measure.<br /><br />We'd look a 1 yr, 2 yr and 5 yr values as well as the cost per new client (for the 1st sale achieved through a display ad) and cost per client (looking at orders from new clients and existing clients).<br /><br />It’s odd that in the digital day and age, I’m yet to work with - or meet - a client who analyses data in as much detail, and most don’t even have a robust ROI measure.<br /><br />It’s not that there is insufficient data to crunch, far from it, but that most business have too little time because (as you put it in another post) they’re too busy “chasing returns”.Jonathan Kayhttp://www.120feet.comnoreply@blogger.com