tag:blogger.com,1999:blog-32202893.post4516224953118225083..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Customer Acquisition: How? Now! And The FutureUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-28664598094244428152009-04-02T12:58:00.000-07:002009-04-02T12:58:00.000-07:00The interesting thing is that this is already happ...The interesting thing is that this is already happening ... few people choose to measure it. Your site probably converts folks at a 3% or 5% or a 10% rate ... with a portion of the audience being "fans" who maybe only purchase once every ten or fifteen visits.<BR/><BR/>The dynamic has been happening for fifteen years, our industry isn't good at measuring it.<BR/><BR/>I've worked on projects where this is measured ... each unique visitor, on a first visit, is assigned a LTV based on the attributes of the first visit. There's profit to be had there, almost everybody fails to maximize it or think about the value of it.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-72099610846024251412009-04-02T06:03:00.000-07:002009-04-02T06:03:00.000-07:00One thing to not forget: retail stores still drive...One thing to not forget: retail stores still drive new customers (both online and off). I think an approach - even by current pureplays - that adds a few retail stores in critical markets that could drive awareness of the brand is a good step. <BR/><BR/>Having said that, it's still always about the money. So in order to achieve what you have here, you have to be really, really sure of future LTV of someone consuming content. The further in the future the transaction is, the more static in that number and the harder to get right. Which means one little error in the calculation could have devastating ramifications to the business overall. <BR/><BR/>And I think you're also discounting additional market share from current customers. I know this is hard, but so is adding far-in-the-future customers through entertainment content.<BR/><BR/>JayUnknownhttps://www.blogger.com/profile/06266494991872055375noreply@blogger.com