tag:blogger.com,1999:blog-32202893.post3734303252500729879..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Multichannel Experience And PricingUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-3624236189631478382007-11-09T09:57:00.000-08:002007-11-09T09:57:00.000-08:00Yup, these things are more important than the colo...Yup, these things are more important than the color/size of a logo!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-4338836353899789832007-11-08T14:43:00.000-08:002007-11-08T14:43:00.000-08:00Actually Kevin, if the pricing on Amazon.com is di...Actually Kevin, if the pricing on Amazon.com is different for my business partner than it is for me because I just happened to pay more at one time and got branded, then I no longer trust Amazon.com to give me the best pricing.<BR/><BR/>Customer perceptions are everything. <BR/><BR/>And yes, I no longer shop at Amazon.com as often I is used to because I feel like I might get ripped off on book purchases.<BR/><BR/>By the way. I consider these types of marketing techniques as part of the heart of the branding strategy. Not some irrelevant logo, tag line or graphic scheme. Branding is what the company stands for. Pricing behavior brands a company faster than just about any other marketing decision.<BR/><BR/>Thanks for another great post.<BR/><BR/>TedAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-68672735809958674352007-11-06T11:52:00.000-08:002007-11-06T11:52:00.000-08:00You hate it, it makes you mad, and yet, you keep d...You hate it, it makes you mad, and yet, you keep doing it!<BR/><BR/>Product > Multichannel Strategy. You desire for the product trumps they way they execute their strategy across markets.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-27432794363859401512007-11-06T11:34:00.000-08:002007-11-06T11:34:00.000-08:00One reason why they probably shouldn't offer diffe...One reason why they probably shouldn't offer different prices on different channels is that it makes the customer who paid the higher price mad. So mad that they may not buy again. Maybe there's a way to creatively structure different offers to different channels without having blatant pricing differences, but we still need to understand the importance of customer perception.<BR/><BR/>And, I personally hate paying more for my Starbucks in some cities than in others. It really does make me mad at Starbucks!Suzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.com