tag:blogger.com,1999:blog-32202893.post3699234823783587441..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Setting Your Online Marketing BudgetUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-32909819366568219132008-04-04T01:08:00.000-07:002008-04-04T01:08:00.000-07:00You coould also try and dig into a software platfo...You coould also try and dig into a software platform like Headlight to actually demonstrate the ROI on specific campaigns and easily and flawlesly report online marketing results to your CFO. <BR/><BR/>MRM systems is the next big thing, I would check them out and learn how that can help your overview of your online marketing cost/benefits.<BR/><BR/>Check www.traceworks.com for more details.Captain Hindsighthttps://www.blogger.com/profile/14528656841561967862noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-77433782777837829992007-07-28T13:21:00.000-07:002007-07-28T13:21:00.000-07:00Agree ... I don't think I've seen it vary outside ...Agree ... I don't think I've seen it vary outside of a range between 0.35 and 0.65.<BR/><BR/>There are other relationships that do a better job, but for a quick and dirty estimate, there are few relationships easier to implement.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-13134359294014386132007-07-28T12:27:00.000-07:002007-07-28T12:27:00.000-07:00Your square root rule is very insightful and usefu...Your square root rule is very insightful and useful. Our research at Marketo shows that the actual relationship bewteen advertising spending and results varies from x^0.4 to x^0.6, where 0.5 would equal a square root.<BR/><BR/>Once you have that data for each advertising medium (or even each keyword), it becomes very useful for allocating spending optimally across options.Anonymousnoreply@blogger.com