tag:blogger.com,1999:blog-32202893.post3548089804090969748..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Fetzer's Footwear: The HiPPOUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-18071661656282549632010-06-18T16:38:36.485-07:002010-06-18T16:38:36.485-07:00It's written this way for a reason, Deven, bec...It's written this way for a reason, Deven, because so often the arguments for the business strategy fail to ever enter the discussion!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-85164483803284600642010-06-17T16:06:43.986-07:002010-06-17T16:06:43.986-07:00I have seen similar scenario before.
It's int...I have seen similar scenario before.<br /><br />It's interesting dynamic. You have the data and analysis, but then you need to be able to present and convince others. This is a classic organizational behavior issue - no matter how great idea do you have, can you build team around it.<br /><br />What I saw missing here is what are the arguments for the business strategy. What else they are doing in the marketing on-line or off-line. And how the overall product demand curve correlates to the conversion dilemma. It could very well be that the overall demand is going down, or customers' trend is to use a different product or service.<br /><br />Where and how do you qualify that? I think that would need to happen.Deven Pravin Shahhttp://www.wsiezeal.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-78852355184531837962010-06-17T09:50:04.864-07:002010-06-17T09:50:04.864-07:00And that is why this is written the way it is ... ...And that is why this is written the way it is ... there are all sorts of facts that can end a discussion like this, but inter-personal dynamics get in the way, resulting in an odd discussion that some high-paid person eventually has to end!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-38000009170849807982010-06-17T01:50:45.486-07:002010-06-17T01:50:45.486-07:00I'm surprised you haven't received any com...I'm surprised you haven't received any comments on this post. It seems to me there is a fundamental flaw in the way those people are thinking. It says conversion rates are down (but later says they go up/down and back to baseline).<br /><br />First, the up/down might be an effect of seasonality, marketing campaigns or other types of events/activities. Penny should find out with is the amplitude of the conversion variance and see if there is any correlation with those external/internal events.<br /><br />But most importantly, if the baseline conversion rate remains the same but visits keeps increasing, you are still improving the bottom line!<br /><br />The other underlying aspect, which is stated, if "what if we did nothing". Maybe it's time for some competitive analysis: if everyone is down 10% but I'm stable, I'm actually achieving pretty good results!<br /><br />Anyway... interesting case!<br />StéphaneStéphane Hamelhttps://www.blogger.com/profile/10573779479865639459noreply@blogger.com