tag:blogger.com,1999:blog-32202893.post2049084821428191800..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Modified RFM For E-Mail TargetingUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32202893.post-48580301430795447762008-04-22T08:32:00.000-07:002008-04-22T08:32:00.000-07:00Thanks Kevin!Thanks Kevin!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-91488539867567483092008-04-22T06:48:00.000-07:002008-04-22T06:48:00.000-07:00You could work with any of the big e-mail vendors ...You could work with any of the big e-mail vendors (i.e. CheetahMail or Responsys), and they could help you with this.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-11424764847989483822008-04-22T00:32:00.000-07:002008-04-22T00:32:00.000-07:00Would it be possible for you to point us to a mass...Would it be possible for you to point us to a mass e-mail distribution software that allows for RFM-based targeting?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-53249669953240188072007-11-19T10:55:00.000-08:002007-11-19T10:55:00.000-08:00Yup, you can standardize coefficients per your rec...Yup, you can standardize coefficients per your recommendation!<BR/><BR/>Co-ops should offer this service, they already use this information to figure out whether a customer receives a catalog.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-54446329100329879362007-11-19T10:32:00.000-08:002007-11-19T10:32:00.000-08:00As a statistician, I do cringe a little when readi...As a statistician, I do cringe a little when reading this post. Nonetheless, your point about cancer trials was spot-on (and it made me lol.)<BR/><BR/>One suggestion, consider standardizing the coefficients of your model output to control for potential differing magnitude and variability in men's / women's spend $. The 'weighted' values will be more resistant to the raw magnitude of the data (losing interpretability is clearly not important.)<BR/><BR/>I wonder if the data coops out there with product level data will offer this type of service someday (leveraging data across many cataloguers)?Anonymousnoreply@blogger.com