tag:blogger.com,1999:blog-32202893.post2042985743868333988..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Merchandise Forensics: Growing/Shrinking Businesses StandardizationUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-69443637636643852072013-05-01T08:12:43.788-07:002013-05-01T08:12:43.788-07:00This probably requires an entire blog post.
This ...This probably requires an entire blog post.<br /><br />This is just my opinion.<br /><br />Shouldn't it be the job of the merchant to know how items are performing in a changing environment? Yes. Is that how the world works? No. Merchants do not have the measurement systems to do the work properly. Merchants do not have the aptitude to do the work properly.<br /><br />Aptitude is something that measurement experts, consultants, and others do not thoroughly understand. The reason we pick up a broom and do the hard work is two-fold ... first, nobody else has the aptitude (and therefore, without aptitude, the work is done poorly), and second, by picking up a broom, we take a leadership position within our organizations. The former is important for the company. The latter is important to our career.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-71438844720305687042013-05-01T08:01:57.937-07:002013-05-01T08:01:57.937-07:00Kevin - Forgive me if this is taking your post ou...Kevin - Forgive me if this is taking your post out of context, but as a marketer, why do we owe it to our merchandising team to tell them, in a changing environment, how items are performing? Shouldn't it be their job? <br /><br />I've found that when an analytics team is not in place that "Marketing" shoulders a lot of the intelligence gathering work for the whole company. True, I'd rather do it than not have it done at all but it seems Marketing is the only dept held to analytic standards? Have you seen the same or am I alone?Anonymousnoreply@blogger.com