tag:blogger.com,1999:blog-32202893.post1845620992480389305..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Retailers and TabletsUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-64366647801132809552011-06-11T22:20:36.087-07:002011-06-11T22:20:36.087-07:00I frequently see catalog brands replicating the on...I frequently see catalog brands replicating the online strategies employed by really smart online brands ... but they, too, do not get the same results.<br /><br />It has a lot to do with the demographics of the customer, demographics trump strategy.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-48669583697917173012011-06-11T03:37:41.824-07:002011-06-11T03:37:41.824-07:00"My view of technology isn't bad ... my v..."My view of technology isn't bad ... my view of vendor hype surrounding technology is bad:. That, I agree with you 100%. I really enjoy reading your blog because you have an honest viewpoint. I am in the newspaper industry (and writing a business plan for a digital publication/direct marketing co) and reader eyes are worth more in print than online. Only now, are we seeing a shift in online advertising where the simple eyeball is increasing in value over a CTR. I find their are many parallels between print media and catalogers. I'm a numbers guy like you are, and companies like the Huffington Post have launched an entire online business model that catalogers should look at as a potential model. Yet, print media that are trying to adapt to their model are unsuccessful. Very interesting stuff.Jean Levachttps://www.blogger.com/profile/17633265395144611975noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-48311571302778258082011-06-09T07:53:43.141-07:002011-06-09T07:53:43.141-07:00It's hard to see the problems I talk about if ...It's hard to see the problems I talk about if one doesn't have the data to analyze.<br /><br />Once you've parsed through dozens of individual datasets, datasets that have age information and customer channel preferences, you see things differently.<br /><br />My view of technology isn't bad ... my view of vendor hype surrounding technology is bad. Vendors tell you that if you only had a mobile app, your sales would increase 30%. So my clients go out and build apps, and their sales increase 0%. It's vendor hype and blogger lies that I have a highly negative view of!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-61033230041470401262011-06-09T06:09:37.563-07:002011-06-09T06:09:37.563-07:00I've been reading your blogs for a bit, and I ...I've been reading your blogs for a bit, and I must say that you are negative in your views of technology. If you would offer a solution, then I would say you are offering constructive criticism. The reason CD ROM didn't work is that the web took over in popularity imo. I don't see the customer problem you are talking about. Apps are relatively cheap to produce and maintain if used with the right softwares. I received 3 different catalogs in the mail yesterday and it was nice to browse. Not one made any significant calls to action to get me online and purchase.... Times are a changing and the company that will leverage all methods of delivery will remain standing imo. Great blog btw.Jean Levachttps://www.blogger.com/profile/17633265395144611975noreply@blogger.com