tag:blogger.com,1999:blog-32202893.post1606748006496193158..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Hillstrom's Zip Code Forensics: The Beta Roster Is Complete!Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-68157186450095326122008-08-26T21:45:00.000-07:002008-08-26T21:45:00.000-07:00Why thank you - I've gotten so much info/ so many ...Why thank you - I've gotten so much info/ so many laughs from your writing I am happy to give something back.<BR/><BR/>"more complex"? I'm struggling just to maintain a semblance of keeping up with you at the moment!<BR/><BR/>CheersAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-83925115927692424262008-08-26T17:10:00.000-07:002008-08-26T17:10:00.000-07:00Based on your recommendation, I just subscribed!Th...Based on your recommendation, I just subscribed!<BR/><BR/>The key for this project is going to be to keep the # of segments to a small number, so that they are actionable for overwhelmed catalog marketers. There may be development of another segmentation scheme that is more complex and appropriate for online marketers.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-47621867309922286062008-08-26T16:26:00.000-07:002008-08-26T16:26:00.000-07:00Hi Kevin,have you seen Greg Sterling's blog?http:/...Hi Kevin,<BR/><BR/>have you seen Greg Sterling's blog?<BR/><BR/>http://gesterling.wordpress.com/2008/05/26/local-ad-spending-trumps-national-roi/<BR/>http://gesterling.wordpress.com/2008/05/15/what-is-local-part-cxxii/<BR/><BR/>The above articles may be relevant to your finding "a compelling geographic component to customer behavior".<BR/><BR/>Greg is "consistent(ly) rating and raving about it" :)<BR/><BR/>CheersAnonymousnoreply@blogger.com