tag:blogger.com,1999:blog-32202893.post1176255304793085914..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Dear B2B Catalog CEOs: Average Order ValueUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-28631286137706137832013-09-30T15:33:51.992-07:002013-09-30T15:33:51.992-07:00And a follow up - eliminating my comments, a total...And a follow up - eliminating my comments, a total of 15 people mentioned the phrase "average order value" on Twitter in the past 30 days. 15.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-63469131269212785992013-09-30T15:31:19.617-07:002013-09-30T15:31:19.617-07:00A quick search for AOV on Twitter found just one m...A quick search for AOV on Twitter found just one mention, just one, of the acronym "AOV" in the past 30 days. One! No wonder it's so hard for folks to generate profit.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-75282749769477461732013-09-30T11:30:05.460-07:002013-09-30T11:30:05.460-07:00Aaah! The secret is exposed after all these years...Aaah! The secret is exposed after all these years! This is precisely the reason why thinking entrepreneurs choose B2B and always have. And, over time, the earnings are more stable and the valuation of the businesses more reliable. B2B is STILL fertile ground for cataloging as well as solid online marketing. And B2B is essentially free from styles, fads, whims and the fickleness of B2C. After all, safety goggles, pens, auto repair parts, computer cables, and shipping boxes don't change all that much. And these high AOV, high margin, stable businesses with highly definable and loyal customers are much easier to sell when it is time for the "harvest event." Give me B2B over B2C any day!Don Libeyhttp://www.libey.comnoreply@blogger.com