tag:blogger.com,1999:blog-32202893.post115527285953793390..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: How Many Times Should You E-Mail A Customer Each Week?Unknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-1155632389275148342006-08-15T01:59:00.000-07:002006-08-15T01:59:00.000-07:00Thanks for your comments, "Biz". I appreciat the ...Thanks for your comments, "Biz". I appreciat the feedback!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1155619440553371792006-08-14T22:24:00.000-07:002006-08-14T22:24:00.000-07:00Hey, I just wanted to say that this was an excelle...Hey, I just wanted to say that this was an excellent post! Personally, I think I tend to take the view of the customer too often when planning my advertising campaigns. As a result, I think "oh, they don't want to be bothered that much" or whatever, so I don't send out as many emails as I perhaps should. Now that you've performed this exercise, I view things in a whole different way!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1155340358542795252006-08-11T16:52:00.000-07:002006-08-11T16:52:00.000-07:00Good job identifying the short-term verses long-te...Good job identifying the short-term verses long-term payback of the strategies!<BR/><BR/>I read very little in the literature about understanding the tradeoff between e-mail performance, contacts per week, unsub rates, and file growth. You did the math in a way that helps illustrate the difference in performance.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1155315751567532022006-08-11T10:02:00.000-07:002006-08-11T10:02:00.000-07:00Great exercise! The decision rests on two points:1...Great exercise! The decision rests on two points:<BR/>1) does the organization have the funds to make it through a reduced revenue period. If no, then point #2 is moot.<BR/><BR/>2) Rev per msg is 67% greater, and opt outs are reduced by 22%, for one mesage per week strategy.<BR/><BR/>If the answer to #1 is yes, and the strategy of one message per week is implemented, the breakeven period for the strategy is 1.7 years. That is, beyond 1.7 years, the performance of the one send per week strategy is better. In fact, it's much better and grows VERY quickly beyond that point.<BR/><BR/>Still, there are simple things a person can do that help in relevance. For instance, break the list into people who ordered during the prior week, versus those who did not. Message separately and test different strategy and offers. Doing one send per week, rather than 4, you have more bandwidth to do additional things. This dimension, recent order, may not be the best dimension, just an example.<BR/><BR/>Thanks!<BR/><BR/>MarkTelephonyBuyersGuidehttps://www.blogger.com/profile/18436314185374802710noreply@blogger.com