tag:blogger.com,1999:blog-32202893.post1079375310999848274..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: My Keynote Address At The Shop.org Annual SummitUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-32202893.post-7068996460111709592008-08-12T19:20:00.000-07:002008-08-12T19:20:00.000-07:00I don't think the online marketer has to figure ou...I don't think the online marketer has to figure out how to live in a non-multichannel world.<BR/><BR/>I do think the online marketer has to figure out what the online marketer contributes to sales and profit, vs. what the multichannel world contributes to sales and profit.<BR/><BR/>See, if all of the sales happen anyway because of social media and stores and catalogs and Google, then what value does the online marketer bring to the brand?<BR/><BR/>Of course, we all know the value the online marketer brings to the brand, because we're all online marketers. But the online marketer is not good at proving his or her worth. As online sales flatten out or decline, the online marketer must be able to prove that "x" percent is due to failed multichannel initiatives, "y" percent is due to the economy, "z" percent is because of social media, etc.<BR/><BR/>This is what I want to challenge folks to become better at. Online marketers will need to be able to separate out external factors from the factors we control, then demonstrate our value.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-32948856110658198322008-08-12T12:49:00.000-07:002008-08-12T12:49:00.000-07:00Great, and often disturbing points -- thought prov...Great, and often disturbing points -- thought provoking and relevant, I think, across a number of disciplines beyond online marketing.<BR/><BR/>Wanted to pose a question, just to understand the depth of the challenge you're presenting.... Why does the online marketer have to figure out how to live in a non-multichannel world? <BR/><BR/>Imagining how to create value without search traffic makes sense -- you don't want a large portion of your business to depend upon people stumbling upon your site. <BR/><BR/>But shouldn't the site be interconnected with the brand building that's happening online and offline? Shouldn't the online marketer be generating word-of-mouth via social networks that leads to traffic?<BR/><BR/>Or is your point that this is all well and good, but will happen with or without the online marketer?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-59931157004017549162008-08-01T21:47:00.000-07:002008-08-01T21:47:00.000-07:00Powerpoints are so 1995!!Powerpoints are so 1995!!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-24317684667391161842008-08-01T19:11:00.000-07:002008-08-01T19:11:00.000-07:00What, no PPT? Excellent, thought provoking piece....What, no PPT? Excellent, thought provoking piece.Joshhttps://www.blogger.com/profile/05807942746137557431noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-65642502315613494032008-07-31T07:34:00.000-07:002008-07-31T07:34:00.000-07:00It is, after all, a keynote presentation!It is, after all, a keynote presentation!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-83860345019768733442008-07-31T05:20:00.000-07:002008-07-31T05:20:00.000-07:00Excellent points, Kevin. Perhaps your best post ev...Excellent points, Kevin. Perhaps your best post ever.Unknownhttps://www.blogger.com/profile/06266494991872055375noreply@blogger.com