tag:blogger.com,1999:blog-32202893.post1063229255040405290..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Dear Catalog CEOs: MisinformationUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-32202893.post-67894692998685790062011-04-15T13:42:28.080-07:002011-04-15T13:42:28.080-07:00Kevin,
Great post! You couldn't be more dead-o...Kevin,<br />Great post! You couldn't be more dead-on. Getting to ACTUALLY know your customer is more important than believing the social media snake-oil salesman or the Microsoft Technology Futurist.<br /><br />Everything Old is New Again - it's time to role up your sleeves and really start to understand how your customer consumes content. Where do they consume it, what media do they use (or not use.)<br /><br />I think the difference today is that you need more than a demographic understanding of your customer, you need a deeper digital (or offline) persona that defines a number of your customers. You need to build a set of strategies designed to reach them in the right way at the right time.<br /><br />I actually believe that the reasons many catalogers are considering dumping their catalog is that they don't really understand WHO should be getting a catalog and more importantly what kind of catalog they should get.<br /><br />Maybe, the reason their catalog isn't working isn't because technology stole their audience, but their catalog hasn't changed to meet the changing needs of a specific type of consumer.<br /><br />Great insight. Thanks for sharing!<br />- DrewAndrew Davishttp://www.tippingpointlabs.comnoreply@blogger.com