tag:blogger.com,1999:blog-32202893.post1050553835732422175..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Dear Catalog CEOs: Future ContentUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-91482147006688536922010-11-22T06:14:06.083-08:002010-11-22T06:14:06.083-08:00Kevin, don't lose heart, the world needs your ...Kevin, don't lose heart, the world needs your insights! The conferences and the blog-o-sphere always follow what's hot at the expense of the core blocking and tackling that actually determines the winners and losers. It's hard to get a speaking gig for paid search anymore because it's "old news". The fact that it remains the largest online marketing investment most companies make, and that most folks do it poorly doesn't make them interested.<br /><br />That said, your blog and mine remain a refuge for those who care about results more than trendiness. <br /><br />Keep the faith!George Michiehttp://www.rimmkaufman.com/rkgblog/noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-66246279044386407902010-11-22T05:58:13.499-08:002010-11-22T05:58:13.499-08:00Kevin - Overall, I think your CEO series is tremen...Kevin - Overall, I think your CEO series is tremendous. Would love to hear more about how to utilize the knowledge associated incremental demand tests. For example, my tests indicate that my catalog mktg contributes about 30% incremental sales, still emough to justify the expense, but how can I identify the right customers to invest in?? This would be of value to me.<br /><br />Thanks for keeping us industry folks informed!Anonymousnoreply@blogger.com