How Many New Customers Are Needed?

This was our forecast.

This is the forecast required to grow the business by 5% per year, for each of the next five years.

Holy Cow!

Compared to today, we need +13% / +25% / +34% / +42% / +50% increases in new customers over the next five years, if we want the business to grow by 5% per year.

So this business is just moving customers around low-value segments ... the business needs to dramatically ramp-up customer acquisition just to achieve tepid growth.

Do you know how many new customers you need to simply achieve tepid growth?


Give me a holler (, and we'll figure it out together.

"Forecasting outcomes are the sum of all analytics and marketing knowledge possessed by your company."