When you plant a garden, do you fertilize it? Or do you just "execute" and hope things grow? Do you water your seedlings or new plants?
This brings me to your marketing campaigns and marketing strategy. Do you just "execute" and hope you sell stuff? Or do you fertilize your campaigns? Do you water your campaigns?
I'm not talking about 40% off plus free shipping - that's cheating. Do you do the hard work to make sure that your campaigns will actually grow and thrive?
This is the essence of the low cost customer acquisition programs I'm talking about. Not payment to a vendor. Instead, I'm taking about fertilizing and watering. Your creative team is the fertilizer. Your marketing team is the water. Your seeds are the merchandise. They all work together.