Boxing Day

If you want to try something ... next year try this ...
  1. Pick 10 future leaders.
  2. Given them one year to determine marketing strategies that they get to employ only on December 26, 2017.
  3. Let them implement their strategy only on December 26, 2017.
  4. Measure the results and celebrate the wins - really honestly celebrate the wins.
  5. Repeat the tradition annually.
  6. Think carefully about those who did something unexpected, something that performed well. How does the tactic apply to the rest of the year?
P.S.: I seldom receive positive feedback when I share an idea like this. I understand all of the reasons why this idea should not be pursued.

P.P.S:  But why not try?