October 27, 2016

Williams-Sonoma

Omnichannel folks and Catalog-centric leaders love to point to Williams-Sonoma as a shining beacon of business productivity.

And maybe they are right.

But wouldn't it be good to know if Williams-Sonoma financial data actually looked good?

Let's take a look.


We see a highly successful business that eroded for four straight years ... then The Great Recession hit and Williams-Sonoma bottomed out at 3-13 in 2008. Wow.

It only took two years to rebuild the business.

From 2010 - 2015, the records looked like this:
  • 10-6, 10-6, 10-6, 10-6, 10-6, 10-6.
That's six straight years of playoff-caliber performance. That's impressive stuff, my friends!

Pre-tax profit is generally around 10%, sales growth is generally around 7% - 8%.

But there is a bit of a wobble in 2015, isn't there?

And in 2016, through two quarters, Williams-Sonoma is trending toward a 9-7 season

So Williams-Sonoma is in danger of dipping toward 8-8 if Q4 isn't very good ... dip below that, and it's time to start thinking about a rebuilding project.


Are you interested in your own Hillstrom's Rebuild project? Here's what you get.
  • Your own copy of Hillstrom's Rebuild, now available on Amazon (click here).
  • An evaluation of your Won/Lost record, provided your financial team will release net sales and pre-tax profit data.
  • A rolling twelve month evaluation of your business.
  • A 2x buyer and new + reactivated buyer comp segment analysis of your business.
  • A life table analysis of how 1x customers convert to 2x status.
  • A mini Digital Profiles analysis to understand how your marketing channels and merchandise categories fit together.
  • A mini Merchandise Forensics analysis.
  • An evaluation of how 1x buyers convert to 2x status via a Lifetime Value Simulation #LTVS.
  • Click here for project pricing and file formats.
  • FIRST TWO CLIENTS TO SIGN UP FOR A REBUILD PROJECT GET TO ENJOY 20% OFF ... AS YOU KNOW, IF YOU ARE ON THE LEADING EDGE OF NEW METHODOLOGIES, YOU BENEFIT VIA REDUCED COSTS!