June 29, 2016

Chief Algorithms Officer

Most catalogers aren't going to accept this approach to business. They'll read this and reject it ... "this approach won't work" ... and they'll move on a square inch analysis of the June Remail II Catalog.

During the second half of 2016, I will not be speaking to those with a "read and reject" mindset (#RAR). 

Instead, I will speak directly to you, the open-minded professional (#OMP).

As an open-minded professional (#OMP), you read about a Chief Algorithms Officer and you then consider what that means to your business. You don't run out and hire a CAO, but you pay close attention to what this company is saying by having an individual perform this task.

This company is telling you, the #OMP, that merchandise and math are critically important. What you sell matters, and then using math to align the audience with a subset of the merchandising assortment matters.

Remember - in 80% of my Merchandise Forensics projects, there is a clear product problem that can be articulated and solved.

A Chief Algorithms Officer is one solution to a merchandise/product problem. There are other solutions. But this solution at least recognizes that a fusion of merchandise and math can grow your business. An #OMP like you can easily recognize this fact.